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Subtle banner ad placement for maximum impressions and minimum disruptionsĪd Networks Selected Through Appodeal AdColonyĪd Formats Integrated Through Appodeal Banners With Appodeal’s support team ready to help at any time, Matos was able to integrate both the SDK and his plugin easily into his apps. He also needed a flexible app monetization solution that could work seamlessly with his in-house MyHouseOfAds plugin for additional ad control and analytics of his apps. The Solution When Matos first heard of Appodeal, he decided to test it as the concept of integrating many ad networks with just one SDK and an on-demand payout option sounded appealing. On top of that, each ad network had its own strict payment policies of waiting over 30 days before Matos could receive payments.
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Matos had to monitor the performance of the different ad networks closely to ensure his ad revenue stream was reliable, adding unnecessary manual work. Specifically, the fill rates around the world fluctuated monthto-month where one ad network performed better than the other for one month but then, another would perform better the next. The Challenge: Inconsistent Fill Rates One of the main frustrations Matos experienced from working with just a few ad networks was the lack of consistent results. However, as Matos discovered shortly, being limited to a few ad networks indeed comes with its own limitations. Like many app publishers, Matos first integrated a few ad networks into his apps to monetize. To strike a good balance between capturing high impressions and offering a disruption-free user experience, Matos experimented with several ad formats before deciding on placing banner ads neatly at the bottom of the screen and interstitial ads in specific sections of the apps. Monetization Strategy Because his most popular apps are free-to-use, Matos needed to monetize his apps primarily through advertising. “We no longer need to always look for another ad network with better eCPM and fill rate because Appodeal does that for us already.” Felipe Matos Founder/Main Developer Work4Mob and MyHouseOfAds
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His top apps, Tube Player, Kids Tube TV and Music Tube Player, all rank impressively #1, #1 and #4 in their respective categories.
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Providing an alternative solution for millions of Amazon mobile device users, Felipe Matos (the founder and main developer of Work4Mob) published his own version of popular video streaming apps for the Amazon App Store. As a result, Google’s YouTube app is not available on the Amazon App Store.
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It serves as the primary app store for Amazon mobile device users and competes with Google Play for some Android users as well. The Amazon App Store is the 3rd most popular app store with over 600,000 apps available. Top Apps Tube Player Kids Tube TV Music Tube Player #1 Apps in Amazon App Store 10K Daily Downloadsģ3K Daily Active Users 1M+ Total Downloads Tripled Ad Revenue AND Immediate Payout? Yes, Please!